Panadol – Branded Products
An old, traditional client wanted to get in touch with a much younger generation and talk to them about painkillers. We thought traditional media was wrong. So instead we created a range of products that dealt with pain in a way that was more relevant to the teenage audience. This range of skateboards was sold across Europe in skate and fashion stores.
Not only did these £100 decks sell out in a few weeks, they were also voted as one of the top three skateboard designs by The Face magazine in 2003. Alongside the Panadol skateboards we sold a range of t-shirts that were useful in the event of an accident, as they could be cut up and used as bandages.