Bag of Inspiration – Issue 1

Promotional magazine for ad agency Ogilvy. Took a tongue-in-cheek look at creativity. This issue provided the reader with a write-on pillowcase, just in case a great idea woke them in the middle of the night. Distributed across the world to bookshops and art galleries this magazine sold for £19.99. The Bag of inspiration series has so far generated over £2million in positive PR for the Ogilvy group.